History & Timeline
Bringing Chi lovers together since 2020
The story of The Chi Ranch is a heart-led journey that began with a little dog named Keto and blossomed into a growing movement of love, creativity, and Chihuahua advocacy through The Chi Society.
2020
The Spark
In June 2020, in the middle of the pandemic and out of work, I launched a small e-commerce website inspired by my two Chihuahuas—Sofia and Cali, and my token Pomeranian Macy—marking the birth of The Chi Society.
2021
Going Social
The brand expanded from merchandise into storytelling, building an engaged community on Facebook and Instagram through daily content and relatable Chihuahua moments.
2022
Gaining Momentum
The Chi Society received its first website facelift, Facebook monetization began, and a YouTube channel was launched—pushing the brand into a new level of growth.
2023
Enter Keto
Keto, a tiny sick puppy, joined our family and changed everything. His irresistible charm captured hearts worldwide, growing our audience by thousands, attracting brand sponsorships, and turning content into real income. We also became Amazon Influencers.
2024
The Burnout & Baby Coco
After a year of near-daily posting, creative burnout hit hard and I took a long break—but not before welcoming Coco, a sweet long-haired Chihuahua from Utah, into our family in sunny South Florida.
2025
A New Chapter
The Chi Society transformed into a media brand focused on Chihuahua storytelling and news. The website was redesigned, content creation resumed, and a bigger vision began to form.
June 2025
The Chi Ranch Begins
Five years after the first spark, The Chi Ranch project was born—a full-circle moment to create a physical sanctuary, creative hub, and heart-centered home for Chihuahuas and their stories.
Every Tail Wag Starts with You
Will You Help Us
Build The Chi Ranch?
Your contribution helps create a forever sanctuary where Chihuahuas thrive, stories inspire, and love lives on—one pawprint at a time.
Wear the Mission. Share the Love.
Want to Support Chihuahuas in Style?
Every purchase from our shop helps fund The Chi Ranch—and spreads the message that Chihuahuas are tiny, mighty, and worth celebrating.